In the UK, Twister is Gen Z’s most beloved childhood ice cream treat. But as Gen Z grows up, they are trading out popsicles for a new, unhealthy fix - vaping. By reimagining Twister as a vaping alternative, we invite Gen Z to rediscover their love for Twister - The Sweeter Fix.
As high schools crack down on students vaping on school premises, Twister will insert itself into the conversation by introducing The Sweet Fixchange, a Twister vending machine that accepts vapes as currency. Hallway posters will direct students to the machine’s location.
Vending machines at gas stations and malls will give teenagers additional chances to twist the habit, while nearby billboard placements keep Twister on their minds as they venture outside the classroom.
