Over 50 million people in the world have played Dungeons & Dragons. But who plays D&D, and where you encounter them, can be surprising. You never know who might be a fellow adventurer.
We plucked characters from the game and placed them in real life settings to demonstrate the strength of this rapidly growing community of allies. Because to be happy in this life, you have to find your people. You have to Find Your Realm.
Inspired by medieval book covers and illuminated manuscript, these print concepts capture everyday moments through the lens of D&D’ers.
Out of Home
Our OOH concepts focus on the commuter experience, where you never really know who you’re passing by.
Riffing on the iconic wing murals found in many major cities, D&D creates an Instagrammable moment for fans of the game and everyday commuters alike.
Dungeons & Dragons will make its presence known in Times Square by setting up tents where players can meet and play publicly. D&D players can feel comfortable showing their true selves by playing amongst their people.
To generate buzz, costumed actors will mingle in the area, going about their day as if they were everyday New Yorkers.
Activations
D&D will also host public play tents at Renaissance Faires across the country.
Dungeons & Discovery
When someone loves a sports team, they wear it on their sleeve. Now you can find others who share your love for an entirely different kind of battle. We’ve created an augmented reality feature that runs within the D&D app. Opting in allows you to be discoverable by other players.
Starring Role
Who knew so many A-list stars play D&D? Starring Roll gives Dungeon Masters around the world the chance to run a D&D game for the likes of Stephen Colbert, Aubrey Plaza, Vin Diesel, Dan Harmon, and Anderson Cooper. Starring Roll taps into celebrity fanbases to make D&D accessible to a wider audience.
