At the lowest level, a frisbee is merely a backyard toy, but at it’s highest, it is the centerpiece of a sport that has experienced a meteoric rise in popularity over the last 20 years. With 24 professional teams across the United States, Ultimate Frisbee is here to stay.

Despite its popularity, Ultimate is an untapped market for sponsorships and with few notable frisbee brands out there, this territory is ripe for a brand to call frisbee its own. Introducing Vert, a frisbee brand designed for frisbee players by frisbee players.

In Ulimate, there is a common offensive strategy called “Vertical Stack” or “Vert Stack.” Players line up in a vertical line and take turns cutting to the outside. The design of the V in the logo is meant to symbolize this action at play.