Everyone eats Oreos a little differently. Whether it’s smearing them with a scoop of peanut butter, dunking them in a glass of milk, or stacking them into a leaning tower of Double Stufs, Oreos taste better when you take the time to dress them up.

Tasked with finding a unique partnership to take Oreo into unexpected spaces, we partnered with Gucci for New York Fashion Week. This partnership is twofold, with Gucci developing Oreo-based looks for The Black Carpet, and Oreo releasing a Gucci themed cookie in grocery stores.