General Pencil

In a world of homogenous pencils, General Pencil aims to be different and better than the rest. Each pencil is handcrafted from genuine California incense cedar. The dark lead is accompanied with a vinyl eraser that won’t smear or dry out. General Pencil makes the highest quality pencils for people that can tell the difference.

Partner - Analiese Causey

Print Concepts

75% of pencils are yellow. No wonder General’s Cedar Pointe #2 Pencil stands out from the crowd.

A great pencil shouldn’t need assistance to fix its own mistakes.

Social Media

Frank Gehry was onto something. When you want your great idea to look even better, use a better pencil.

Your worst ideas might just make it off the drawing board if you use a General Pencil.

Out of Home

If you see someone using a General Pencil on a golf course, that person is definitely cheating.

Storyboard Concepts

There are times when a General Pencil is the only tool for the job. Writing a loved one is one of them.

Don’t let a pen plan your first trip to the chiropractor. Use a General Pencil.