Adobe Stock

In January 2021, Indiana University undergraduate students were provided with unlimited access to Adobe Stock at no added cost. For creatives, using it is a no brainer, but for many other students, images are just images. Reaching these students required a deep look into what makes college students tick. We discovered that college students love to procrastinate and hate missing out on the college experience. Adobe Stock solves both of these problems. With access to properly licensed, high quality digital assets, students can elevate their work to a professional level in an instant.

View the entire slide deck here.

Team - Eric Burton, Erin Barrett, Emma Rumpelt, Taylor Uselman

Digital Boards

Buildings on IU’s campus are filled with digital screens, particularly in areas where students study. Messages about procrastination are likely to resonate with students who are already working on classwork.

Print Concepts

Adobe Stock wants students to break their old image-searching habits. If you start with Adobe Stock, you’ll never leave. Flyers and posters are prominent on IU’s campus and are an effective way of reaching students on the go.

Instagram

These Instagram Stories link the viewer directly to the IU Knowledge Base to learn more about Adobe Stock.

TikTok

TikTok is a gold mine of authentic, user generated content. Hearing about Adobe Stock from other students makes the message more genuine.

Radio

With over 200 million professionally made digital assets, it’s easy to get lost in the beauty of Adobe Stock. These radio spots would be played between songs on Spotify and SoundCloud.